We participated from scratch in the creative process of an online wine, spirits and gourmet products store. The first thing we thought of was: how to express the idea of high-end, premium and bar at the same time? The naming says it all: Altabar. As for the design and brand identity, the challenge was to show the variety of liquors offered by the store. Through a subtle resource, we complemented the idea of “bar” by including different types of bottles within the logo. Finally, the use of gold and black gave the final touch of elegance to the essence of Altabar. We are glad to have been part of this project!
Brand identity, Naming