The objective of the project was to refresh their category of premium and light jams. They wanted consumers to know that Fanny also offers jams for a more demanding and figure-conscious public. Part of the objective was also to show their light jams within this category.
Our graphic proposal has illustrations made in watercolor representing each flavor, we worked in detail the range of colors for the public to perceive the quality and naturalness of the product at the same time.
Art direction, Illustration, Packaging, Print