Fanny – Light
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Fanny – Light

Fanny – Light

Fanny initially gave us the mission to work on the design of her premium and light jams so that they could be easily identified. How did we do it? Knowing that the current public is very demanding, we concluded that we had to give the Light personality to this category. Our proposal included the creation of a new logo for the Fanny Light category and we highlighted the segment with the use of the light blue color. Since this distinction was so functional, we were asked to transfer it to their Light Tuna packaging as well.

Category

Art direction, Brand identity, Illustration, Packaging, Print